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Advanced Google AdWords Courses
 
Who is this course aimed at?
 
 
Advanced AdWords Course
 
This course is aimed at small business owners or marketing departments in larger organisations who have attended our AdWords Course for Beginners.
   
It is also suitable for those who have purchased our AdWords DVD course.
   
Ideally, you should have left at least 1 month between attending the Beginners course and this Advanced AdWords course.
 
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Successful Google AdWords Strategies
 

Google AdWords Pay per Click advertising allows
you to get your adverts in front of people that
are ready to buy NOW! Learn how to effectively
compete online today.

This concise, highly focused book takes you
through the process of creating effective
campaigns from start to finish.
 
Learn how to:
 - Identify keywords
- Create powerful ad copy that WORKS
- Split test your adverts to continually improve your results
- Target your campaigns geographically
- Track your results
- Check Return On Investment
 
Mastering Google AdWords will allow you to:
 
- Turn your website into a lead generating machine
- Control the flow of leads into your business
- Compete online effectively, EVEN against much larger companies
 
£9.99
 
Tell me more about the course:
 
Prerequisites:
 
You must have either attended our AdWords for Beginners course, or have purchased and watched our AdWords DVD
   
You will need access to your own Google AdWords account, set up in ADVANCE of the course date.
   
Ideally you should have access to Google Analytics for your account
 
Course Format:
 
This course is taught as a LIVE course using your own campaigns throughout the day.  You will use one of our laptops, or you can use your own if you prefer.  Max 8 delegates.
 
Course Cost:
 

£395 +VAT for Bristol or London dates.  It is possible to book Claire for private AdWords course dates or for monthly AdWords Management.

VIEW COURSE DATES NOW 

 
Course outline:
 
  • The Google interface and recent changes
  • Using the Google AdWords Editor
  • Optimising your account and increasing Click Through Rate
  • Adding in a HUGE negative keyword list - and where to find the keywords!
  •  Overcoming problems with poor Quality Score
  • Dynamic KeyWord Insertion and when to use it
  • Setting up AdWords Reports
  • Local Business Adverts - how to set them up and use them effectively
  • Further hints and tips for creating adverts
  • Using the content network effectively
  • Selecting placements for the content network
  • Setting your adverts to run at certain times of day
  • Position preferences
  • Google Analytics and interpreting the information
  • Other web tracking packages and interpreting the information
  • Examining landing pages for increasing conversions
  • Using the Google Website Optimiser
  • At least quarter of the course will be spent on optimising your own campaign with personal coaching from Claire
 
 
 
 
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