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Google AdWords Courses for Beginners
 
Why choose Claire for your AdWords or SEO Training Course?
 
 
Articulate trainer qualified both as a secondary school teacher and
IT trainer, as well as by Google as an AdWords Professional to
ensure YOU learn what you need to.
   
Claire runs her own AdWords and SEO Management company and will pass onto you her experience with over 100 clients in all market sectors
   
Practical, proven advice leading you to be able to create campaigns
that really work!
   
LIVE course where you work on your own campaign using a laptop
and leave with a campaign GUARANTEED to be bringing you effective leads.
   
Develop a supportive network of individuals from other organisations in a similar role to yourself (on our scheduled AdWords and SEO courses).
   
Training delivered in a patient, calm way to alleviate stress for
anxious learners.
   
Follow up from our training team before and after your course allows to ensure all your objectives have been met.
 
Features of Your AdWords /SEO Training
 
Receive a FULL course manual to take away.
   
Follow up email and telephone support for 90 days following your
Training.
   
Certificate of completion following your Google Training Course.
   
96% of our delegates rate our courses as very good or higher.
   
Small class sizes of 8 or less in our Training Courses.
   
Regular monthly or bi-monthly dates in all our Google training
centres.
   
Training times are between 9.30am and 4pm.
   
Lunch and free parking (at Bristol) included with scheduled Google
Courses. Paid parking is available nearby for London courses.
   
5% discount offered for credit card payments made same day of
booking.
   
Full 100% money-back guarantee if you are not satisfied with any
aspect of your course.
 
 
"I did a Google course with Claire a week ago Monday - WOW!"

"Claire, I was highly impressed with this course"

"I attended the Google training day in May and found it extremely clear and useful"
 
 
 
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Successful Google AdWords Strategies
 

Google AdWords Pay per Click advertising allows
you to get your adverts in front of people that
are ready to buy NOW! Learn how to effectively
compete online today.

This concise, highly focused book takes you
through the process of creating effective
campaigns from start to finish.
 
Learn how to:
- Identify keywords
- Create powerful ad copy that WORKS
- Split test your adverts to continually improve your results
- Target your campaigns geographically
- Track your results
- Check Return On Investment
 
Mastering Google AdWords will allow you to:
 
- Turn your website into a lead generating machine
- Control the flow of leads into your business
- Compete online effectively, EVEN against much larger companies
 
£9.99
 
Tell me more about the course:
 
Who is this course aimed at?
 
Small Business Owners
   
Members of Marketing Departments
   
Those seeking a career change wishing to become Google AdWords
Professional.
   
Web designers seeking to offer Adwords as an additional service to
clients.
 
Prerequisites:
 
You will need your own Google AdWords account, ideally set up in ADVANCE of the course date.
   
You should have good general IT skills, and be familiar with the Internet.
 
Course Format:
 
This course is taught as a LIVE course using your own campaigns throughout the day. You will use one of our laptops, or you can use your own if you prefer. Max 8 delegates.
 
Course Cost:
 

£395 +VATfor Bristol or London dates.  It is also possible to book Claire for private AdWords course dates or for monthly AdWords Management.

VIEW COURSE DATES NOW 

 
Course outline:
 
  • Why is AdWords so important?
  • Understand your customer and how they think
  • The difference between sponsored listings and organic listings
  • Building a campaign from scratch, how to set yourself up for success
  • Mistakes to avoid when setting up campaigns
  • Keyword research and keyword tools
  • Broad, exact and phrase match keywords
  • Negative keywords
  • Researching bid prices
  • Creating ad groups for your products and services
  • Selecting keywords and placing them into the relevant groups
  • Creating powerful adverts
  • Split testing your adverts against each other
  • Secrets to make your ads work!
  • What is a good Click Through Rate?
  • Increasing your Click Through Rate
  • Quality Score and its impact
  • Lowering your bid prices
  • Setting up conversions
  • Monitoring conversions
  • Landing pages
  • How to make your landing pages more effective
  • Analysing your landing pages for making ROI
  • Customer value
  • What can you afford to pay
  • How to reduce conversion cost
  • Whether to use the content network
  • Campaign settings
  • Local vs National geographically targetted campaigns, and when to use each
  • Setting up Weekly Reports
  • Extras - misspellings, other tools etc
 
 
 
 
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(c) Claire Jarrett 2009 Tel: 0800 3277327 2440 The Quadrant, Aztec West, Bristol, BS32 4AQ