Introduction to search engine optimisation
• How do search engines & directories work?
• Differences between PPC and SEO
Choosing your keywords & phrases
• Identifying the correct keywords
• Using PPC to identify the best keywords
• Examining the competition
Onpage search engine optimisation
• Page titles & metatags throughout your website
• Optimising your page for target keywords
• H1 and H2 tags
• Internal linking throughout the website
Google Webmaster Tools
• Verifying your website
• Sitemaps & submitting them
Directory Listings
• Identifying free directories
• Choosing paid directories
• DMOZ, Yahoo, BT Tradespace & other important major directories/sites
Articles
• Creating and submitting articles
• Squidoo and Hubpages
Social Bookmarking
• Creating social bookmarking accounts
• Digg, Delicious, StumbleUpon, reddit & others
Social Networks
• The importance of social networks and forums to SEO
Redirects
• 301 redirects - WWW and non WWW versions of your website
Checking your progress
• Checking your rankings, how to use Raven
• Useful tips
• Automated tools to save time |